SunGold Launches "Lamb Tonight" Value-added Products 

Look for unique, innovative, ready-to-cook lamb products at select retailers across Canada this summer.

In May 2016 SunGold Specialty Meats Ltd. launched ten new value-added lamb products nationwide. These include lamb burgers, sausages, meatballs, kabobs and seasoned ground lamb. These are branded under the newly developed concept “Lamb Tonight”.

Lamb Tonight products will be sold exclusively at Sobeys, Safeway and Thrifty Foods retail locations across Canada.

Miles Kliner, General Manager of SunGold explains the drivers of the project, “We wanted to provide consumers a more convenient and approachable lamb product. These value-added items offer a lower price-point compared to lamb cuts and are very easy to prepare great tasting meals with. These products also serve as a great way to introduce consumers new to lamb to an awesome eating experience.”

Lamb Tonight products contain only Canadian lamb. There are no preservatives or fillers in the product – the only ingredients are lamb, seasoning, salt – and water is used in some formulations as a processing aid.

Packaging innovation is also a centerpiece of the project. All products are vacuum packaged to allow great product presentation, protection and shelf-life. It also works well in the freezer, which is convenient for consumers but also allows the company to avoid preservative use by distributing products to retail in a frozen state.

On the back of every package is photography showcasing SunGold’s lamb producers along with a QR code that will lead to a full bio of that particular producer along with lamb recipes and videos.

To accompany the launch SunGold published ten video recipes to make it easy for people to get ideas of creative ways to enjoy these new products.

Lamb Tonight will be the first of several launches this summer from SunGold’s recent expansion. Later this summer SunGold will be launching several case-ready lamb and offal products in various formats.

The new brand webpage is at www.lambtonight.com.

For more information about SunGold Specialty Meats Ltd. please contact Miles Kliner, General Manager at 403-227-3386 or email info@sungoldmeats.com